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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

68 Items

Boys' UA Knit Warm Up Team Pants
new

Boys' UA Knit Warm Up Team Pants

Price: $50
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Artist Series Green Machine Short Sleeve
new

Men's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Artist Series PCPG Short Sleeve
new

Men's UA Artist Series PCPG Short Sleeve

Price: $30
Men's UA Artist Series Unified Short Sleeve
new

Men's UA Artist Series Unified Short Sleeve

Price: $30
Men's UA Artist Series Abilities Short Sleeve
new

Men's UA Artist Series Abilities Short Sleeve

Price: $30
Women's UA Artist Series Abilities Short Sleeve
new

Women's UA Artist Series Abilities Short Sleeve

Price: $30
Women's UA Artist Series PCPG Short Sleeve
new

Women's UA Artist Series PCPG Short Sleeve

Price: $30
Girls' UA Rival Woven Joggers
new

Girls' UA Rival Woven Joggers

Price: $45
Women's UA Artist Series Green Machine Short Sleeve
new

Women's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Pride Short Sleeve
new

Men's UA Pride Short Sleeve

Price: $35
Men's Project Rock Freedom Long Sleeve
new

Men's Project Rock Freedom Long Sleeve

Price: $40
Men's UA Oversized Heavyweight Short Sleeve

Men's UA Oversized Heavyweight Short Sleeve

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Pride Short Sleeve
new

Women's UA Pride Short Sleeve

Price: $35
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
Girls' UA Rival Fleece Joggers
Top Gift

Girls' UA Rival Fleece Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Sportstyle Joggers
Best Seller

Men's UA Sportstyle Joggers

Price: $59.99
Men's UA Launch Singlet

Men's UA Launch Singlet

Price: $35