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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

45 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Vanish Elite Seamless Ankle Leggings
New Colors

Women's UA Vanish Elite Seamless Ankle Leggings

Original price: $100, Sale price: $75.97
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Original price: $70, Sale price: $52.97
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Girls' UA Motion Joggers

Girls' UA Motion Joggers

Price: $40
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's HeatGear® Rib Leggings

Women's HeatGear® Rib Leggings

Price: $60
Women's UA Meridian Ankle Leggings

Women's UA Meridian Ankle Leggings

Price: $90
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
Extra 30% Off + Free Shipping use code UAHOLIDAY
Girls' Armour Fleece® Pro Gym Pants
Top Gift

Girls' Armour Fleece® Pro Gym Pants

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35